A new investment company entered the market in 2016; Crosa. Crosa is a young startup that aims to make investing in real estate easy and accessible for private individuals. As a startup Crosa naturally wanted to start well with a strong and matching corporate identity. I was approached to design that identity for them. 

The core of every corporate identity lies within its logo. Naturally, the first step I took within the design process was to think about this crucial main element. A multitude of different logo design variations were proposed to the customer. One strong, winning logo was ultimately selected and refined upon. This led to the further development of the identity.